The platform is rolling out a updated setting that allows them to cut down on the amount of AI-made media appearing in their feeds. This move comes as the company disclosed that it now features more than 1 bn AI videos.
Trial and Implementation
This change is being tested over the following weeks before a full-scale rollout. This advancement coincides with a surge in AI-generated material, spurred by new content generation software.
The Broader AI Trend
Recent reports that nearly one in 10 of the quickest rising channels on another major platform exclusively feature clips produced artificially. A large amount of this material is deemed “AI slop”, a term for poor-quality, bulk-generated content that is typically nonsensical or surreal.
Our research shows that numerous viewers like content produced via AI tools, ranging from computer-generated images to science explainers, and we want to give people the option to increase or decrease of that, according to their own choices,” commented a company executive.
Scale of AI Content
TikTok disclosed that there are currently over a billion videos on its app identified as made with AI. In total, over 100 m pieces of content are submitted to the service every day, making AI content a relatively small part of its complete catalog.
Customizing Your Feed
Users will be in a position to limit or boost the amount of AI-generated videos they watch by opening the content preference option in the app and picking AI-made media. Additional categories that can already be modified under the tool include news, fashion, aesthetics, and dance.
Content Labeling and Policies
The platform’s rules require creators to label lifelike artificially created content, and it bans dangerous AI impersonations of well-known individuals or critical incidents. Any realistic AI video that is not labeled can be taken down under its community policies.
Additionally, the platform will now apply an AI-generated label to content created with its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This action is designed to help prevent users from trying to bypass the tagging system.
AI Literacy Programs
The platform is additionally introducing a $2m AI literacy fund for specialists and organizations to develop learning resources about responsible artificial intelligence. This project will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
The video-sharing app has supported its content review process, following discussion over proposals to cut jobs for a large number of content moderators in Britain. TikTok is set to eliminate 439 jobs in its trust and safety division in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A senior executive clarified that human moderation would remain essential, but AI can shield workers by eliminating the most distressing content prior to it has to be seen by staff. The platform announced a notable drop in shocking and graphic content seen by safety staff over the past year due to reliance on its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s highly necessary to minimize viewing of harmful content as swiftly, which is where a extensive automated help is really helping us work at speed.”
